Coloma "This Direction"

Sounds from the USA

06/11/2025 |

Coloma’s “This Direction” is a haunting, 3:17 whisper in the digital dark—a shoegaze noir poem set to reverb-drenched guitars and a heartbeat of melancholy drums. With echoes of The Cure’s brooding atmospherics and the hazy allure of dream pop, the track wraps themes of online alienation, performative love, and cancel culture in a velvet shroud of sound: lush, layered textures obscure the pain beneath, making the lyrics sting all the more. Her voice—soulful, intimate, and tinged with resignation—floats like a ghost in a smartphone glow, singing of swipes that feel like graves and connections that dissolve before they’re real.

This isn’t escapism; it’s excavation. “This Direction” turns the sterile, algorithm-driven landscape of modern romance into something mythic and mournful, where every notification is a ghost knocking and every profile a mask. The dreamy aesthetic isn’t pretty—it’s protective, a sonic veil over the raw nerves of living half-dead in a world that rewards performance over presence. As the second single from Both Sides of My Mind, it confirms Coloma as a singular voice in indie rock: not just crafting songs, but mapping the emotional ruins of our connected age. Quietly devastating, beautifully broken—this is gothic pop for the age of infinite scroll.