Adam Camm "Whatever The Side"

Sounds from the UK

03/10/2025 |

Adam Camm’s “Whatever The Side” is a sharp, groove-laden slice of psychedelic rock that deftly blends indie and alternative sensibilities with a subtle funk undercurrent—particularly in the verses. Clocking in at just over three minutes, the track wastes no time delivering infectious riffs and a laid-back yet propulsive rhythm that showcases Camm’s knack for understated, effective arrangements. Both the instrumental textures and vocal delivery feel carefully balanced, never overpowering one another, which allows the song’s core message to shine through: a timely critique of political polarization and the opportunistic figures exploiting it for personal gain. Despite its weighty theme, the track remains sonically inviting, thanks to its warm production and melodic confidence.

This single arrives as part of Camm’s broader evolution as a solo artist following years fronting the London-based band Halloween Jack. Having released his debut solo EP Echo Chamber in 2021, Camm teamed up with Steve Cornell (formerly of Manchester’s The High Nines) to co-produce and mix his full-length debut, Mirror, Mirror, released in May 2023. A Bristol native now rooted in London, Camm is a seasoned multi-instrumentalist who records in his home studio using a hybrid analog-digital setup—a method that lends his music a rich, organic feel. From Frank Zappa tributes to World Cup anthems, his diverse musical background informs a sound that’s both eclectic and cohesive, and “Whatever The Side” stands as a compelling example of his ability to merge social commentary with inventive, groove-driven rock.